GCDS presents the Spring-Summer 2026 campaign “The Modern Princess,” starring Anna Malygon, shot at a castle in Los Angeles by Jumbo Tsui.

Anna Malygon is one of the most recognizable faces of the new generation of web personalities.
Known for her surreal humor, genuine energy, and deliberately chaotic content, she has built a cult following online thanks to videos that blur the line between irony, performance, and spontaneity.
Her presence is instinctive, sexy, and impossible to predict, qualities that make her the perfect protagonist for the GCDS SS26 universe.