Giuliano Calza leads the posse of the GCDS aliens, imagining alien and surreal summer in a surreal disco (Alien Club), and the apt attire to live it: skimpy swimwear, skintight catsuits like glaring second skins, glistening sequins that make surfaces dewy, motocross gear in bright hues, lurex and rib knit aplenty, fluorescence and sparkle.
The feeling of being alien is a common one. Sometimes we feel alien in the places we were once at home. GCDS turns this feeling into a joyous force, embracing everyone’s colors by believing in the idea that being different is an opportunity and that minorities must be protected in order to progress.
"Alien Disco" is the musical composition for the GCDS Spring Summer 2023 fashion show.
Written by Popa and produced by Katoo, it is identified as a Disco cocktail, a journey of Italian Music from the groove of the 70s to the naïf power of the 90s.
The historic Rotonda della Besana has been transformed into an 'alien disco club' for the GCDS Spring Summer 2023 fashion show.
The location, in the heart of Milan, comes to life again thanks to a pulsating disco ball positioned in the center of the room that, by lighting up, follows the bright and fluorescent colors of the collection on the catwalk.