Spring Summer 2025 Fashion Show “FLOWERS OF THE CONCRETE”
What is a modern wardrobe made of? Fashion runways often become closets full of t-shirts, but not in the world of GCDS, where everything exists in harmony. Everything originates from something, and the stubborn flowers blooming within city walls, the concrete flowers, encapsulate the duality of contemporary existence. In the world of GCDS, it is undeniable that the power of pop culture lies in the hands of girls. The new generation of pop stars and modern icons is constantly changing and reinventing itself.
Styling was the first step in the design process, where t-shirts and tights were deconstructed to create new garments that embody the creative spirit of the new millennium. Other pieces are left in the hands of skilled Made in Italy seamstresses, such as the duchesse tulip skirts.
Beauty needs the contrast of the grotesque, and the palette is punctuated by neon rave colors and bright Crayola-style hues. Accessories are of fundamental importance in expression; this season offers a vast selection of pieces charged with personality: the Comma bag returns, both Mega and Mini, with colorful details and logo dice; the slingbacks with logo heels appear in neon pony hair, or with rich floral embroidery.
The collection reveals itself in its infinite possibilities through the energetic force of the enveloping show lights powered by the Renault 5 E-TECH 100% ELECTRIC. A unique scenario united by the synergistic vision of the two houses; an enthusiastic response that supports the commitment to technological, social, and environmental challenges.
