GCDS x Hello Kitty Bakery 50th Anniversary Celebration

The Italian fashion Brand GCDS and Sanrio have continued their partnership since 2017 and are joining forces once again on May 8th to celebrate Hello Kitty's Golden Anniversary.For this special occasion, GCDS is collaborating with PAN Milano, a Japanese bakery where classic viennoiserie pastries meet famous Japanese recipes in a carefully curated and minimal space that will be customized with GCDS x Hello Kitty elements and will offer visitors the famous Shokupan and Hello Kitty-shaped donuts.For five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages. Values that GCDS also embodies in its communications and campaigns becoming a creative universe that blends pop culture, luxury, playfulness, and Italian craftsmanship.

Join us on May 8th at PAN Milano to celebrate our ongoing collaboration with Hello Kitty and discover all the surprises we have for you.
Via Leopoldo Cicognara 19, Milano

Explore the SS24 GCDS x Hello Kitty Capsule

At the heart of the partnership is the GCDS x Hello Kitty SS4 Capsule collection, merging its craftmanship expertise with a timeless icon, showcasing new ready-to-wear pieces alongside popular best sellers like the GCDS Crochet Bikini, worn by several celebrities.