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GCDS X Pepsi

GCDS and Pepsi together to celebrate all the success stories that originated from a "Zero Moment".

WHAT IS YOUR ZERO MOMENT?

On the occasion of the launch of Pepsi Zero in Italy, GCDS and Pepsi came together in an unexpected collaboration, giving life to a limited edition capsule collection, presented by the advertising campaign, shot in Los Angeles with the leitmotif: What is your Zero Moment?

Campaign spot, created with the Morelli Brothers, sees the artist Sfera Ebbasta one of the protagonists, flanked by Veneda Carter, Dita Von Teese and Giuliano Calza, who wear part of the capsule collection on exclusive sale only on gcds.com.

Watch the video and discover the collection online now!

GCDS x Pepsi Mini Can

Tour**Napoli**
Piazza Trento e Trieste

**Palermo**
Via Vittorio Emanuele 248

**Roma**
Piazza Americo Capponi

Milano 7-11 Giugno 2023

Napoli 17 GIUGNO 2023

Palermo 24 GIUGNO 2023

Roma 28 GIUGNO 2023