Spring Summer Fashion Show 2025 “FLOWERS OF THE CONCRETE”

What makes up a modern wardrobe? Runways full of fantasy fashion turn into closets full of tees, but in the GCDS world they want to exist in harmony. Everything grows from somewhere, and the persistent blooms that break through city blocks, the Flowers of the Concrete, encompass the duality of today's existence.
In the GCDS world, the fact that young women sway the needle of pop culture is undeniable. The new generation of rising pop divas and notorious it-girls are constantly reinventing themselves.

Styling came first as part of the design process, where tees and tights were sacrificed to make new pieces that embody the creative spirit of the millennium. Other pieces are better left in the skilled hands of the Made in Italy facto-ries, like flirty tulip skirts in heavy raw-edged satin.

The palette is punctuated with rave-ready neons and Crayola bolds.
Accessories have a place of special importance in expression, and this season offers fans plenty of personality-laden pieces. The Comma bag is back in Mega and Mini sizes, accessories with colorful dangling logo dice closures. Kitten heels run in every shade of monster fur, or rich embroidered florals.

The collection unfolds in its endless arrays of possibilities through the energetic embrace of the show's warm lightning powered by Renault 5 E-TECH 100% ELECTRIC. A unique scenario brought together by the two maisons synergic vision; an enthusiastic response that supports a commitment towards technological, social and environmental challenges.

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Giuliano Calza Design Studio - GCDS look 1 fashion show FW24
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